Command Centre
Real-time health of loyalty and affiliate programmes across all markets. Figures update live from the event stream.
Earn, burn and affiliate-sourced Stars per day · 30 days
Tier mix live · reflects tier designer
Performance by market
Live event stream streaming
Members 360
One profile for every subscriber: balance, tier, behaviour, referrals and AI insights. Agents can adjust points with full audit.
Members
Ledger immutable · double-entry
| Date | Event | Rule / source | Stars | Balance |
|---|
Campaigns
Launch targeted offers in minutes: audience, mechanic, reward, schedule and budget, with reach and cost forecast before you go live.
| Campaign | Audience | Mechanic | Market | Schedule | Budget | Uplift | Status |
|---|
Programme & Tiers
No-code designer. Click any tier name, threshold or multiplier to edit it. Change the number of tiers and the whole platform follows.
Downgrade policy
Status match
Business accounts
Rules Engine
WHEN an event happens · IF conditions match · THEN apply actions. Build a rule, then test it in the simulator against any event.
Rule simulator runs the live rule set
Guard-rails
Rewards Catalogue
Telco rewards, devices, partner vouchers, experiences, cash-back and charity. Prices adapt to each market automatically.
Markets & Regions
Hierarchy with inheritance. Click any market, state or emirate to see its effective configuration and where each value comes from.
Geography
| Setting | Value | Source |
|---|
Gamification Hub
Missions, streaks, badges, instant-win and leaderboards, built from the same rule blocks. Try the wheel.
Missions toggle to publish
Instant-win wheel odds set per region
Badges & leaderboard
| # | Member | Stars this month |
|---|---|---|
| 1 | Omar K. | 18,240 |
| 2 | Priya S. | 16,905 |
| 3 | Aisha R. | 15,110 |
| 4 | Jonathan M. | 12,480 |
| 5 | Fatima A. | 11,020 |
Affiliate Overview
Six partner programmes, one ledger, shared with loyalty. Pay only for activated, verified, retained lines.
New lines by programme weekly · stacked
Referral funnel this quarter
Top partners by retained lines
| Partner | Programme | Tier | Lines | 90-day retention | Earned (AED) |
|---|
Unit economics: affiliate vs paid media per activated line
Programmes & Commissions
Each programme has its own audience, commission plan, hold period and payout currency. Select a programme to edit its plan.
Commission Simulator
Design a commission plan and see, live, what a partner earns and what each line is worth to you. Every input is adjustable.
12-month view per partner
Plan summary
Partner Tiers
Affiliates climb their own status ladder. Higher tiers unlock bigger commissions, recurring revenue share and marketing support. Thresholds are editable.
Example: Layla's path from Bronze to Gold Creator programme
Network override agency and sub-affiliate model
Agencies and super-affiliates recruit their own partners. They earn an override on their network's commissions, paid by the platform, capped at two levels so the model stays transparent.
| Level | Who | Override |
|---|---|---|
| L0 | Partner who brings the line | 100% of own commission |
| L1 | Agency that recruited the partner | 10% of L0 commission |
| L2 | Master agency | 3% of L0 commission |
Links, QR & Creatives
Every partner gets trackable links, deep links into the app, QR codes for shops, and ready-made bilingual creatives.
Link builder
Your tracked link short link · deep link · QR
Creative library approved by brand team · EN / AR · auto-tagged with the partner's link
Attribution & Fraud
Choose how credit is shared when several partners touch the same customer, and stop fraud before a single dirham is paid.
Attribution model
Fraud rules applied before qualification
Review queue
| Time | Partner | Signal | Risk | At stake | Action |
|---|
Payouts & Settlement
Monthly payout runs with holds, clawbacks, tax and approvals. Pay in cash, wallet, bill credit or Stars. Finance gets one reconciled file.
Payout lines
| Partner | Method | Gross | Clawback | On hold | Net | Status |
|---|
Payout methods
| 🏦 Bank transfer (UAEFTS / NPP Australia) | On |
| 📱 Mobile wallet | On |
| 🧾 Credit on own telecom bill | On |
| ★ Stars with +20% bonus | On |
| 💳 Prepaid partner card | Optional |
Controls
Partner Portal
What your affiliates see: a branded, bilingual portal and app where they track earnings, grab links and creatives, learn, and climb tiers.
Earnings last 6 months · AED
Your links
| Instagram bio | 2,410 clicks | 94 lines |
| TikTok · eSIM video | 1,820 clicks | 51 lines |
| WhatsApp broadcast | 390 clicks | 23 lines |
Notifications
Creator leaderboard November
| 🥇 | Dubai Tech Daily | 312 lines |
| 🥈 | Hamdan Reviews | 241 lines |
| 🥉 | Layla (you) | 168 lines |
| 4 | Expat Life UAE | 154 lines |
Get paid your way
Loyalty × Affiliate
This is what no stand-alone tool can do: ten mechanics that make acquisition and retention feed each other on one ledger. Switch each on or off.
One person, two roles
| Loyalty balance | 12,480 Stars |
| Referral Stars this year | 6,000 Stars |
| Counted toward tier (×2) | 12,000 TQP |
| Friends referred · still active | 6 · 6 |
| Revenue from her referrals (12 mo) | AED 8,640 |
| Status bonus when a friend hits Gold | +2,500 Stars |
ROI Calculator
Your business case in real time. Change any assumption; every number below is calculated from these inputs.
Year-one value build-up AED
Integrations & API
Every console action is an API. Pre-built connectors for charging, billing, CRM, provisioning, payments and partners. Click an endpoint to try it.
Endpoints REST · OpenAPI 3 · TMF658-aligned
Segments & Audiences
Build audiences from any attribute or behaviour. The member count updates as you edit. Segments feed campaigns, journeys, offers and experiments.
Saved segments
Builder members matching ALL conditions
Profile of this audience
Use this segment
Journeys
Automated, multi-step member journeys. Trigger, wait, branch and act across push, SMS, WhatsApp, email and in-app. Click a step to configure it.
Step settings
Journey performance last 30 days
Service Desk
Contact-centre and store agents resolve loyalty cases in one place: missing points, failed redemptions, goodwill and disputes. AI suggests the fair resolution.
Case queue
| Case | Member | Type | Channel | Age | Priority | Status |
|---|
Messages & Templates
Every member message in one library, bilingual, with personalisation tokens and a live preview. Edit the text and watch the phone update.
Templates
Live preview
Redemption Rules
Where and how Stars can be spent: catalogue, bill payment, points-plus-cash, partner checkout, transfers and donations. Try the points-plus-cash calculator.
Redemption channels
| Channel | Value of 100 ★ | Minimum | On |
|---|
Points + cash calculator checkout preview
Rules
Tier price advantage
Redemption mix last 30 days
Points Policy
The financial rules of the currency: buckets, expiry, caps, rounding, transfers and pooling. Changes are versioned and need finance approval.
Point buckets
| Bucket | Expiry | Counts to tier |
|---|---|---|
| Base | 24 months rolling | Yes |
| Bonus | 12 months | Yes |
| Promotional | 90 days | No |
| Referral | 24 months | Yes (×2) |
| Goodwill | 6 months | No |
Caps and limits
Expiry reminders
Stars due to expire next 12 months · by bucket
Vouchers & Codes
Manage partner code pools and generate your own unique codes. Stock alerts stop rewards from selling out unnoticed.
| Pool | Partner | Type | Remaining | Stock | Expires | Alert |
|---|
Generated codes none yet
Benefits & Entitlements
Which tier gets which perk, and how often. Click a cell to switch a benefit on or off for a tier; usage tracking is automatic.
Most used benefit
Least used benefit
Cost of benefits
Coalition Partners
Merchants where members earn and spend Stars. Each partner has its own earn rate, burn rate and settlement. Click a partner for its statement.
| Partner | Category | Earn | Burn | Members (30d) | Net settlement | Status |
|---|
Analytics
Prove the programme works: member versus non-member behaviour, cohort retention, redemption patterns and channel performance.
Finance & Liability
IFRS 15-ready accounting for the points currency: outstanding liability, breakage, deferred revenue and journal entries, by market.
Liability roll-forward AED
Breakage model
Journal entries October 2026
| Entry | Account | Debit (AED) | Credit (AED) |
|---|
Reports
Scheduled and on-demand reports for marketing, finance, operations and partners. Run any report now or change its schedule.
| Report | Owner | Format | Schedule | Last run |
|---|
A/B Experiments
Test offers, rules, messages and commission plans on real members, with statistical confidence before you roll out.
Experiments
Users & Roles
Role-based access for every team. Click a cell to grant or remove a permission. Single sign-on and multi-factor login are enforced.
Permission matrix
Users
| Name | Role | Team | Last active | MFA |
|---|
Approvals
Maker-checker control. Changes with financial exposure wait here for a second person. Nothing goes live without it.
| Request | Module | Requested by | Exposure | Waiting | Action |
|---|
Audit Log
Every configuration change, approval, adjustment and payout, with who, when and what changed. Search filters as you type.
| Time | User | Module | Action | Before → after | IP |
|---|
Settings
White-label the platform, set languages, security and data retention. Change the brand colour and watch the console update.
Missions & Quests
Multi-step quests with progress, deadlines and rewards. Members see them in the app; you see completion and uplift here.
Missions
Instant Win
Spin-the-wheel and scratch cards with server-side draws, prize budgets, odds per region and full draw logs. Try both.
Spin the wheel
Scratch card
Prize table UAE · this week
| Prize | Odds | Left |
|---|
Badges & Achievements
Collectable badges for milestones and behaviours you want to encourage. Each badge has a rule, an optional reward and rarity tracking.
Leaderboards & Tournaments
Time-boxed competitions between members, teams, emirates or partners, with prize pools and fair-play rules.
| # | Name | Score | Prize |
|---|
Tournament rules
Streaks & Daily Check-in
Daily check-in calendar with escalating rewards, and streaks for habits such as on-time bills and app logins. Click today to check in.
November check-in calendar member view
Streak programmes
| Daily app check-in | 41,200 active |
| On-time bill (months) | 88,400 active |
| Weekly 5G usage | 23,900 active |
| Monthly recharge (prepaid) | 37,100 active |
Predict & Win
Free-to-play prediction games around big moments: football, cricket, F1 and reality TV. Predictions are free, so no betting rules apply; prizes are Stars and data.
Season leaderboard
| 1 | Khalid M. | 142 pts |
| 2 | Anjali P. | 138 pts |
| 3 | Ravi T. | 131 pts |
Surveys & NPS
Reward members for feedback. Trigger surveys after a store visit, a support call or a redemption, and close the loop on detractors.
Live surveys
| Survey | Trigger | Responses | Reward |
|---|---|---|---|
| Store visit | POS transaction | 4,120 | 50 ★ |
| Support call | Case closed | 2,890 | 50 ★ |
| Redemption experience | Reward fulfilled | 6,310 | 25 ★ |
| Network quality | Monthly sample | 9,800 | 100 ★ |
Detractor follow-up auto-created cases
Family & Groups
Households and groups pool Stars, share tier status and earn group bonuses. Groups churn less because leaving means leaving the group.
The Rahman family example group
| Member | Line | Contributes | Can redeem |
|---|
Group rules
Events & Experiences
Members-only events, early ticket access and experiences bought with Stars, with capacity, tier priority and QR entry.
Member App
Fully working phone: switch tabs, redeem a reward, share your code, and flip between English and Arabic.